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Title:
THE EVOLUTION OF THE REAL ESTATE BROKERAGE MARKET: THE CASE OF SWEDEN

Authors:
Bjorn Berggren, Rickard Engstrom, Dr Fredrik Kopsch, Hans Lind

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1*Bjorn Berggren, 2Rickard Engstrom, 3Dr Fredrik Kopsch, 4Hans Lind
1. Associate Professor, Department of Real Estate and Construction Management, Royal Institute of Technology, Stockholm, Sweden
2. MSc, Department of Real Estate and Construction Management, Royal Institute of Technology, Stockholm, Sweden
3. Real Estate Science, Lund University, Lund, Sweden
4. Professor, Department of Real Estate and Construction Management, Royal Institute of Technology, Stockholm, Sweden

MLA 8
Berggren, Bjorn, et al. "THE EVOLUTION OF THE REAL ESTATE BROKERAGE MARKET: THE CASE OF SWEDEN." IJETSI, vol. 4, no. 1, Jan.-Feb. 2019, pp. 16-32, ijetsi.org/more2019.php?id=3. Accessed Jan. 2019.
APA
Berggren, B., Engstrom, R., Kopsch, D., & Lind, H. (2019, January/February). THE EVOLUTION OF THE REAL ESTATE BROKERAGE MARKET: THE CASE OF SWEDEN. IJETSI, 4(1), 16-32. Retrieved from ijetsi.org/more2019.php?id=3
Chicago
Berggren, Bjorn, Rickard Engstrom, Dr Fredrik Kopsch, and Hans Lind. "THE EVOLUTION OF THE REAL ESTATE BROKERAGE MARKET: THE CASE OF SWEDEN." IJETSI 4, no. 1 (January/February 2019), 16-32. Accessed January, 2019. ijetsi.org/more2019.php?id=3.

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Abstract:
Purpose - The Swedish real estate brokerage market has experienced a number of major changes since the turn of the millennium. The purpose of this paper is to analyze the most important factors influencing the competition for real estate brokers in the market.
Design/methodology/approach - This paper uses the five forces model put forward by Porter (1979) and complements it with the dimensions of digitalization and innovation (Cliffe, 2011; Friedrich et al., 2011) to analyze the real estate brokerage market in Sweden. The empirical data come from two sources: the Swedish Estate Agents Inspectorate and Statistics Sweden.
Findings - The results show that the most substantial forces shaping the competitive environment within the industry are digitalization and the increased power position of customers. One important trend is the increased use of different business models and elaborate incentive structures. The results also highlight the fact that the Swedish real estate brokerage market is one of the most competitive and, therefore, one of the most efficient in the world. The study also indicates that the real estate brokerage profession has evolved from a male-dominated profession to a profession preferred by women.

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